![]() Hip-hop's impact on the US$16 billion music industry and beyond is now so widespread, experts say it becomes difficult to quantify.Īuthor Zack O'Malley Greenberg estimates that hip-hop's five wealthiest artists were worth nearly US$4 billion in 2022 by themselves. That spirit of innovation has helped push hip-hop past big business' initial resistance to align with the genre to become the most popular music form in the United States since 2017. "Hip-hop always knew, as Nipsey Hussle would say, how to get it out of the trunk, and so they've always had to have innovative business models." Keith Harrison, a professor and founding director for the University of Central Florida's Business of Hip-Hop Innovation & Creative Industries certificate program.
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